Happy CountryPosted: 29/07/2010
‘I do not want India to be an Economic Superpower. I want India to be a happy country.”
– J.R.D. Tata (July 29,1904 – November 29,1993)
Today, this was part of a Tata ad to commemorate their founder’s 106th birth anniversary and was on the right hand bottom corner of the Business Line. It’s also on Tata’s website.
What a wonderful thought from a noted businessperson (not digging into the intentions of Tata for quoting their founder in the ad).
Being an economic superpower includes increasing production and consumption of the country, attracting investments and attention from other countries.
We can produce more goods, lowering costs and the selling price. We as consumers, can buy more goods to satisfy our urges or compulsion. The compulsion being created by bombardment of advertisements through various mediums every day.
But that does not guarantee or replace happiness.